Common Ground Coffee & Kitchen
Common Ground is a group of trendy café restaurants in Sydney dedicated to a fully sensory experience to food and coffee. As they expanded, Common Ground required cohesive branding across their packaging, menu offering and advertising.
Communication Points
Modern, progressive
Sophisticated
Food as art, variety
Scope
Branding
Digital Promotion
Print and signage
Packaging design
Outcome
The deep navy/white colour scheme, coupled with strong iconography grounds the new coffee bag design. Strict typography rules ensure all messaging is clear and concise. The striking minimal style combines the existing word-mark with modern styling, and is general enough to work in with existing and future interior spaces without feeling overpowering.
This design has received a very positive response from the public, and has given Common Ground the confidence to push ahead with new locations and more permanent marketing.
