Gabriel Jacob Sanitiser
Gabriel Jacob is a premium hand sanitiser brand that required a comprehensive rebrand and website overhaul to better reflect its classy and sophisticated image. The rebrand aimed to establish a strong market presence and align the brand's visual identity with its high-quality, cosmetics aligned products.
The new branding for Gabriel Jacob features a refined color palette of dark blue and off-white olive tones, creating an elegant and upscale look. The bottle designs have been meticulously crafted to convey sophistication and quality. Extensive web and UX research was undertaken to ensure a seamless and engaging online experience for customers.
Communication Points
Premium and sophisticated brand image
High-quality and elegant product design
Cosmeceuticals lean
Scope
Marketing automation
Web Development
Social media design
Packaging design
Digital Advertising
Print and signage
Outcome
The rebrand and website launch were met with exceptional success, establishing Gabriel Jacob as a premium brand in the market. A successful launch campaign was designed to leverage the tight target market – and the company was able to sell four pallets of product in the first quarter of their launch. The brand has since been bought and changed name/brand.
