Compress-One
CompressOne is an online compression-wear company. Being brand new in the space, they needed to hit the market hard with a cost-effective marketing and social media strategy on top of new branding.
The problem was that CompressOne needed the project completed FAST to exhibit at a tradeshow. A templated e-commerce site was built to facilitate their offering, including an in-house photo shoot, promotion collateral and social media campaign.
Communication Points
Progressive fabric technology
Primarily for ‘active enthusiasts’
New, energetic and fresh products
Scope
Branding
Social media design
UX / Web Development
Digital promotion
Print
Outcome
After the research phase, we were able to complete the majority of the branding and launch the website in two days, including all product photography.
As a result, C1 were able to meet their tradeshow deadline and launch their product to the market. We have since built up a suite of social media advertising campaigns which have been launched targeting the local sporting community, ensuring a steady stream of online sales and traffic.
The design incorporates strong neon colours and sharp, bold shapes to convey a merging of energy and technology.
