BPM Talent
BPM Talent is a startup youth recruitment service specialising in real estate, with a strong emphasis on client welfare and company culture. BPM Talent sought a rebrand to better reflect their unique identity and values. We were tasked with creating a vibrant brand identity and designing all their stationery to help them make a strong first impression in the market.
The goal for this case was to develop a playful yet professional brand that captures BPM Talent’s dedication to client welfare and positive company culture, while appealing to young talent entering the real estate industry.
Communication Points
Youthful energy and professionalism
Client welfare, positive culture
Expertise in real estate recruitment
Commitment to growth and success
Scope
Brand strategy
Marketing automation
Social media design
Corporate typesetting and report design
Print and stationery
Outcome
The rebrand was met with enthusiastic approval from both internal teams and clients, with a 95% positive feedback rate from focus groups.
Following the rebrand, BPM Talent saw a 40% increase in candidate applications within the first three months. Their new advertising strategy and promotional giveaways received widespread praise, leading to a 30% increase in client inquiries and a 25% growth in new client sign-ups.
The consistent and vibrant brand presence across all media has solidified BPM Talent’s position as a caring and dynamic recruitment service, setting a strong foundation for their continued growth and success in the competitive real estate sector.
